Be first

Join the list. Be first when it launches.

We're putting the finishing touches on JYMI. Drop your details and you'll be first in line the day it's ready — plus a launch-day discount reserved for the list.

Shop now

Why this exists

Built because the problem wouldn't quit.

I'm not a toothbrush company. I'm one person who got tired of a small daily annoyance — and every option on the shelf was bad. So I started building the thing I wished existed. It's almost here, and this list is how I'll get one into your hands first.

— James, founder

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What we're building

Not your home brush. The one for everywhere else.

JYMI isn't a replacement for your morning-and-night brush at the sink. It's the thirty-second freshen-up for the moments in between — after coffee, at your desk, off a long flight, anywhere a sink isn't. Small enough to carry every day, built to keep.

Shop now

We've all had the moment

You wanted to freshen up. You just couldn't.

That small flicker of self-consciousness — coffee breath before a meeting, a close talk, the second someone leans in — and nothing good to reach for.

A mint paints over the problem. JYMI removes it.

Shop now

The whole brush, in your pocket.

We're building the first all-in-one pocket toothbrush — brush and toothpaste tablets together in a titanium case about the size of a pack of gum. So you're fresh and ready anywhere, the moment it counts.

Join the List

The whole brush, in your pocket.

We're building the first all-in-one pocket toothbrush — brush and toothpaste tablets together in a titanium case about the size of a pack of gum. So you're fresh and ready anywhere, the moment it counts.

Join the List

We've all had the moment

You wanted to freshen up. You just couldn't.

That small flicker of self-consciousness — coffee breath before a meeting, a close talk, the second someone leans in — and nothing good to reach for.

A mint paints over the problem. JYMI removes it.

What we're building

Not your home brush. The one for everywhere else.

JYMI isn't a replacement for your morning-and-night brush at the sink. It's the thirty-second freshen-up for the moments in between — after coffee, at your desk, off a long flight, anywhere a sink isn't. Small enough to carry every day, built to keep.

Why this exists

Built because the problem wouldn't quit.

I'm not a toothbrush company. I'm one person who got tired of a small daily annoyance — and every option on the shelf was bad. So I started building the thing I wished existed. It's almost here, and this list is how I'll get one into your hands first.

— James, founder

Be first

Join the list. Be first when it launches.

We're putting the finishing touches on JYMI. Drop your details and you'll be first in line the day it's ready — plus a launch-day discount reserved for the list.